Marketing with Purpose
Marketing with Purpose
Who is Nia?
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Who is Nia? *
Hi, I’m Nia Jones—a Project Manager with a focus on strategy, entertainment, and creative production.
Over the past four years at NBCUniversal, I’ve led and supported the development of branded content and campaign deliverables from concept through final delivery, balancing creative vision with tight timelines, client needs, and operational execution.
My name, Nia—meaning “purpose” in Swahili—guides how I approach my work. I’m driven to create projects that are not only effective, but intentional, collaborative, and impactful.
I thrive in fast-paced environments where I can bring structure to complexity, communicate clearly across teams, and ensure that great ideas make it across the finish line.
This portfolio highlights a selection of my work across project management and creative production, showcasing both the final outcomes and the thinking behind them.
Purposeful Projects
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Corona Sunbrew x Love Island Beyond The Villa
Corona Sunbrew partnered with NBCUniversal to create a playful, social-first custom content campaign featuring Love Island USA Season 6 fan favorites Hannah Fields and Clarke Carraway. Designed for Instagram and TikTok, the campaign delivered engaging cutdowns and social assets that extended audience engagement beyond the show. My role included client communications, feedback implementation, timeline and talent management, coordination with our production partner Merge, legal oversight, and final delivery across all assets.
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TwinSpires x The Kentucky Derby 2026
TwinSpires, a long-standing client of NBCUniversal, partnered with us to create a high-energy, comedic commercial campaign timed to the 2026 Kentucky Derby, resulting in six deliverables designed for both live broadcast and evergreen use. One of the most unique aspects of the production was coordinating a live horse on set, which required additional oversight and compliance with animal acting regulations. My role included client communications, production logistics, legal and standards vetting, versioning oversight, and final delivery coordination across Peacock, USA, and NBC Sports.
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TRESemme x BravoCon with Ariana Madix
TRESemmé, one of Unilever’s flagship brands, partnered with Vanderpump Rules and Love Island USA host Ariana Madix for a social-first campaign filmed onsite at BravoCon. The campaign included a hero video posted to Ariana’s Instagram, along with two additional social assets featured across BravoCon’s owned and operated channels. I managed the shoot, edit process, and final delivery of all assets, ensuring seamless execution across talent, production, and social teams.
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Vaseline x BravoCon with Amanda Batula
Vaseline partnered with Amanda Batula for a social-first campaign promoting the launch of Vaseline’s Glazed & Glisten Sunlit Glow Shimmer Gel Oil, a body shimmer product designed to deliver a radiant, hydrated glow. The content was created to feel playful, elevated, and talent-driven, highlighting the product’s glossy finish and summer-inspired aesthetic across social platforms. My role included managing production logistics, overseeing the edit and stakeholder feedback process, and coordinating final delivery across all campaign assets.
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The Art of A Thespian
The Art of a Thespian is a short film coming out of my brother’s production company: E11even Labs. As a supportive older sister and lover of all types of media, I was the sole Unit Production Manager of this film. I had a hand in casting, location management, shoot logistics, edit and delivery. Some of my daily tasks were creating call sheets, creating contracts and ensuring the creative’s vision came to life. This is one of my most proudest passion projects outside of work that I’ve truly been grateful to work on. It went on to be the official selection of the NY Indie Short Fest and the Green Athens film festival.
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Wayfair x BravoCon | House of Housewives
Wayfair partnered with Bravo at BravoCon to launch the “House of Housewives” activation, an immersive campaign inspired by fan-favorite Real Housewives talent. My role included overseeing post-production, balancing internal creative direction alongside client feedback, and delivering final social assets for each participating Housewife to publish across their personal channels.
Frequently Asked Questions
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My name, meaning “purpose,” has always driven me to seek meaningful and intentional work in both my personal and professional life. I’m naturally drawn to the balance of strategy and creativity in marketing, an intersection that continues to inspire both me and the clients I work with.
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As a Black woman, I’ve developed the ability to connect and collaborate with a wide range of people and perspectives. I’m able to stay focused and deliver on the work while also building meaningful relationships with both clients and colleagues. My sense of humor, charm, and positive energy are qualities I intentionally bring into every environment to foster strong, collaborative connections.
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I’m from Marlboro, New Jersey, where I grew up in a close-knit family with my parents and two younger siblings. My family has been a constant source of motivation and has played a significant role in shaping my drive to succeed.
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Collaborative, honest, and straightforward, I’m always ready to bring thoughtful solutions and creative ideas to the table. I pride myself on being both a strong communicator and an active listener.
You can also expect excellent time management and project management skills, ensuring work is delivered efficiently and at a high standard.
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I’m currently pursuing my MBA at NYU Stern School of business with a specialized focus in Strategy, Brand Management and Entertainment, Media and Technology.
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Feel free to message me on Linkedin for kindly fill out the Contact form on this website.